My client Rachel has been the owner of a local assisted living facility for 17 years. A leader in many national groups, she's known as an expert in her industry. People were already approaching her for advice on starting up their own facilities and requesting visits to her site. She was spending valuable time helping others get up and running.
At this point, she was doing all this for free. She knew she could monetize her expertise but wasn't sure how to begin. That's where my Octopus Tamer content-consulting services came in.
We've started working on creating an offer for a consulting package with educational add-on content she could sell. We're creating materials offering guidance both for those starting up and for those currently in business, for more effective and efficient operations. We’ve outlined the content, and now we’re creating activities, checklists, quizzes, articles, and video scripts.
In short, we've found a way to package her expertise and offer it to her ideal clients (who are already seeking her out!).
Here’s her testimonial:
“Karen has been an invaluable asset as my creative support, helping me with writing and developing content in the business realm of healthcare. She not only keeps me focused but also provides insightful suggestions on how we can improve our materials to better serve the people I work with.
Her role extends beyond content creation; she manages projects efficiently, lays the groundwork for various initiatives, and keeps each section organized and on track. Karen’s intelligence and personable nature make her a pleasure to work with. I highly recommend Karen for any project—her contributions are both impactful and professionally enriching.” Rachel R.
Do YOU have expertise that could be monetized via a course, workshop, membership content or app? visit www.starstreamproductions.com/contentconsulting to learn more. Contact me today to see how I can help!
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